Business Development as we see it

Business Development is much more than just sales and plays an important role for Indian companies looking to establish themselves in the European market. Business Development includes product-oriented market and trend analysis, analyses of customer-requirements and the competition, development of pricing, sales and service-strategies, development of sales and service-networks, liasoning with product-management, key account management, etc. Business Development is therefore a continuous process and allows a company to react quickly to market changes (in the best case, to bring out a new product or service in time with a new trend) and be a step ahead of the competition. Good business development demands unconventional approaches, creativity and the ability to react quickly to new challenges.